Complete Marketing Services Tailored for Window Treatment Retailers

Local SEO & Google Business Domination

Your Google Business Profile is the most important marketing asset you have. When homeowners search for window treatments in your area, Google shows them a map with three businesses. We get you into those top three spots and keep you there.

What we do:

• Optimize your profile with strategic categories, attributes, and service areas
• Upload geo-tagged photos from recent installations that improve local rankings
• Implement weekly posting schedules (Google rewards active businesses)
• Build consistent NAP citations across 50+ directories
• Create location-specific content for every neighborhood you serve
• Set up automated review generation after each installation
• Monitor competitor rankings and adjust strategy weekly
• Answer every question in your Q&A section strategically

Results you'll see: Top 3 rankings for "[your city] window treatments," "blinds near me," and product-specific searches within 90-120 days. More phone calls and direction requests from mobile searchers.

High-Converting Website Optimization

Most window treatment websites are digital brochures that look nice but don't generate leads. We rebuild yours as a 24/7 consultation booking system.

What we do:

• Redesign key pages around customer questions and concerns
• Add online scheduling so visitors can book consultations at 9pm when they're researching
• Create neighborhood-specific pages targeting affluent areas in your market
• Build comprehensive buying guides (bedroom privacy, kitchen light control, energy efficiency)
• Showcase before/after galleries organized by room and product type
• Implement live chat for immediate engagement
• Add trust signals: manufacturer certifications, insurance documentation, years in business
• Optimize mobile experience (60%+ of searches happen on phones)
• Speed up page load times to under 2 seconds
• Set up conversion tracking for every consultation booking

Results you'll see: 2-3x more consultation bookings from organic traffic, higher-quality leads who've educated themselves before contacting you, better conversion rates from paid advertising.

Strategic Google Ads Management

National chains can afford to bid on every keyword. You can't. We target high-intent searches with lower competition where your expertise beats their brand recognition.

What we do:

• Target product-specific searches: "motorized roller shades [city]," "Hunter Douglas dealer near me," "custom plantation shutters [neighborhood]"
• Write ad copy that emphasizes quality, expertise, and professional service (not price)
• Use negative keywords aggressively to block tire-kickers and DIY searchers
• Create dedicated landing pages for each product category
• Implement call tracking so you know which keywords generate phone calls
• Set up remarketing to re-engage people who visited your site but didn't book
• Test ad variations continuously to improve click-through and conversion rates
• Monitor competitor ad strategies and respond strategically
• Manage manufacturer co-op budgets to maximize your advertising reach

Results you'll see: 40-60% lower cost per lead compared to broad keyword bidding, fewer junk leads, higher consultation booking rates, positive ROI typically within 60 days.

Content Marketing & Long-Term SEO

When homeowners start researching window treatments (usually 3-6 months before buying), your content should answer every question. This positions you as the trusted expert before they ever contact a competitor.

What we do:

• Write comprehensive buying guides optimized for search keywords
• Create neighborhood-specific content: "Best Window Treatments for [Your Affluent Neighborhood]"
• Publish product comparison articles: "Cellular Shades vs. Solar Shades: Which Is Right for You?"
• Develop seasonal content around energy efficiency and home improvement trends
• Film short educational videos you can use across all platforms
• Build resource libraries that attract backlinks from local businesses
• Optimize all content for voice search ("Hey Google, best window treatments for privacy")
• Update and refresh content quarterly to maintain rankings

Results you'll see: Page one rankings for 15-20 long-tail keywords within 6 months, steady organic traffic growth, leads who say "I read your article about..." before booking.

Reputation Management & Review Generation

86% of consumers read reviews before choosing a local business. We make sure you have more reviews, better ratings, and faster responses than any competitor.

What we do:

• Set up automated review requests sent 2 weeks after installation completion
• Send personalized messages via email and SMS with direct links to your Google profile
• Monitor reviews across Google, Yelp, Facebook, Houzz, and Angi
• Draft professional responses to every review (you approve before posting)
• Implement negative review remediation strategies to minimize damage
• Track review sentiment and identify recurring themes (good and bad)
• Add review widgets to your website showcasing social proof
• Create case studies from your best customer experiences

Results you'll see: Consistent 5-10 new reviews monthly, 4.7+ star average rating, faster response times than competitors, fewer negative reviews impacting your reputation.

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You're Fighting an Uphill Battle Every Single Day

Retailers are fighting an uphill battle every single day

Running an independent window treatment retail business means competing against impossible odds. Here's what you're up against:

Big-box stores own page one for every search in your city. When someone searches "blinds near me" or "window treatments [your city]," the national chains with billion-dollar ad budgets dominate the results. You're stuck on page two or three, invisible to 90% of potential customers. And every algorithm update Google makes seems to push you further down.

Your leads are mostly tire-kickers and price shoppers. You spend 45 minutes educating someone about the difference between solar shades and blackout shades, explaining why proper measurements matter, answering questions about warranties and installation – then they buy from some website that undercuts your price by 30%. Or they ghost completely after using your free consultation to figure out what they want.

National chains have corporate support you can't match. They get brand recognition, co-op advertising funds, proven marketing systems, and leads from corporate headquarters. You're figuring it all out yourself while also running every other part of the business.

Local SEO feels impossible to crack. You optimized your Google Business Profile last year. You've got reviews (when you remember to ask for them). Your website looks professional. But somehow you're still not ranking, and you have no idea why your competitors who opened six months ago are showing up above you.

Social media is a time sink with no clear ROI. You know Instagram and Pinterest could showcase your work, but between consultations, measurements, orders, installations, and managing employees, who has time to post consistently? You took photos of that gorgeous bedroom transformation two weeks ago and still haven't posted them. And when you do post, you get 15 likes and zero consultation bookings.

Sound familiar? You're not alone. Most independent retailers we talk to are frustrated with marketing because they've either tried doing it themselves (no time, inconsistent results) or hired general marketing agencies that don't understand the window treatment industry (wasted budget, wrong strategy).

Solution for window treatment retailers

Marketing That Actually Understands Your Business

Shade Strategy works exclusively with window treatment businesses. Not general contractors. Not home improvement. Just blinds, shades, shutters, and drapery retailers, manufacturers, and installers.

This specialization changes everything. We understand that "plantation shutters" and "roller shades" attract completely different customers. We know Hunter Douglas co-op programs inside and out. We recognize that your sales cycle takes 3-6 months from initial research to purchase, requiring nurture strategies most agencies never consider. We've tracked which keywords actually convert to consultation bookings across dozens of markets.

Our approach focuses on three core outcomes:

1. Make you visible where customers search. Top 3 rankings in local search results, optimized Google Business Profile, and consistent presence across the platforms where homeowners research window treatments for months before buying.

2. Attract qualified leads, not price shoppers. Content and positioning that emphasizes your expertise, professional service, and quality products – filtering out bargain hunters and attracting customers willing to pay for value.

3. Generate measurable ROI with complete transparency. Every lead tracked by source, cost per lead calculated by channel, monthly reports showing exactly what's working and what's not.

You don't need more website visitors. You need more consultation bookings from people ready to buy quality window treatments professionally installed. That's what we deliver.

How We Work: Our 5-Step Process

Step 1: Discovery & Competitive Analysis (Week 1)

We start by understanding your business, market, and competition. You'll complete a detailed questionnaire about your services, target customers, and goals. We audit your current marketing, analyze your top 5 local competitors, identify keyword opportunities, and document your unique advantages. You receive a 15-20 page report showing exactly where you stand versus competitors and the specific opportunities we'll target.

Step 2: Strategy Development (Week 2)

Based on discovery, we build your custom marketing roadmap. This includes priority keywords ranked by search volume and difficulty, content calendar for 90 days, Google Ads strategy and budget allocation, social media approach and posting schedule, and conversion optimization plan for your website. Everything is tailored to your local market and business goals. We present the strategy via video call and refine based on your feedback.

Step 3: Foundation Building (Weeks 3-6)

We implement the infrastructure for long-term success. This includes optimizing your Google Business Profile completely, rebuilding key website pages for conversion, setting up tracking and analytics, launching automated review generation, establishing social media accounts and branding, and creating your first month of content. By end of week 6, the foundation is solid and ready for traffic.

Step 4: Traffic Generation (Ongoing)

We execute the full strategy consistently: publishing SEO-optimized content weekly, managing Google Ads campaigns with ongoing optimization, posting social media content 4-5x per week, building local citations and backlinks, monitoring keyword rankings and competitor activity, and continuously testing to improve conversion rates. You receive weekly performance updates and monthly strategy calls.

Step 5: Optimization & Scaling (Monthly Review)

Every 30 days we analyze what's working and what's not. We review leads generated by channel, cost per lead trends, keyword ranking improvements, website traffic and conversion rates, and ROI by marketing activity. We identify top performers and scale investment, eliminate underperforming tactics, and adjust strategy based on market changes and seasonal patterns. The goal: consistent growth in qualified consultation bookings at decreasing cost per lead.

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