Complete B2B Marketing Services for Manufacturers & Wholesalers

Dealer Recruitment & Lead Generation

Expanding your dealer network requires systematic outreach to qualified prospects in target markets. We help you identify, attract, and convert independent retailers who match your ideal dealer profile.

What we do:

• Identify target markets and create prospect lists of quality independent retailers
• Develop territory-specific outreach campaigns highlighting your competitive advantages
• Create dealer recruitment landing pages optimized for conversion
• Launch LinkedIn campaigns targeting window treatment retail owners and managers
• Implement email nurture sequences that educate prospects over 6-12 months
• Track dealer inquiry quality and sales team follow-up effectiveness
• Develop case studies from successful dealer partnerships to use in recruitment
• Create compelling "Why Partner With Us" materials that differentiate your offering

Results you'll see: Consistent flow of qualified dealer inquiries (10-20 monthly in target markets), higher-quality prospects who understand your value proposition, shorter sales cycles because marketing pre-educates prospects.

Dealer Support & Enablement

Your dealers' success is your success. We create marketing support systems that make it easy for retailers to promote your brand and close more sales.

What we do:

• Build co-branded marketing materials dealers can customize for their markets
• Create product education videos and training resources dealers actually use
• Develop consumer-facing content (buying guides, product comparisons) dealers can share
• Design social media templates dealers can post with one click
• Build email templates for dealer follow-up with their leads
• Create showroom merchandising materials and point-of-sale displays
• Develop co-op program materials that are simple to understand and use
• Provide monthly marketing support calls to help dealers maximize their efforts

Results you'll see: Higher dealer satisfaction and retention, increased product visibility in dealer showrooms, more dealers actively promoting your brand online, improved co-op program utilization rates (from 20-30% to 50-70%).

Trade Show & Event Marketing

Trade shows represent significant investment – we help you maximize ROI through strategic pre-show promotion, compelling booth experiences, and systematic post-show follow-up.

What we do:

• Develop pre-show campaigns that drive booth traffic (email, social, direct mail)
• Create booth graphics and materials that clearly communicate your value proposition
• Design lead capture systems that qualify prospects during conversations
• Produce video content showcasing products, installations, and dealer testimonials
• Implement post-show nurture campaigns for different prospect segments
• Track show ROI including dealer recruitment, sales pipeline impact, and brand impressions
• Create show-specific promotions that incentivize dealer commitments
• Develop thought leadership opportunities (speaking sessions, educational content)

Results you'll see: 2-3x more booth traffic than typical attendance, higher-quality conversations with pre-qualified prospects, 40-60% of leads progressing to serious dealer discussions within 90 days, measurable ROI on show investment.

Industry Publication & PR

Establishing thought leadership positions your brand as innovative and trustworthy. We secure media placements and develop authoritative content that builds credibility with dealers and designers.

What we do:

• Pitch feature stories to Window Fashion VISION, WCAA publications, and designer magazines
• Write contributed articles positioning your executives as industry experts
• Develop case studies for editorial coverage (new product launches, innovative installations)
• Create press releases for newsworthy announcements (dealer partnerships, product innovations)
• Build relationships with industry journalists and editors
• Secure speaking opportunities at industry conferences and webinars
• Develop original research or surveys that generate media attention
• Create awards submissions highlighting innovation and market leadership

Results you'll see: 3-5 media placements per quarter in industry publications, increased brand credibility with prospects researching suppliers, content library that sales team uses in dealer recruitment, improved search visibility from authoritative backlinks.

Digital Presence & Search Visibility

When dealers and designers research suppliers, your brand needs to appear in search results with compelling information that differentiates your offering.

What we do:

• Rebuild website with clear product information, dealer resources, and specification materials
• Optimize for B2B search terms: "[product type] manufacturer," "wholesale window treatments," "to-the-trade [product]"
• Create comprehensive product pages with technical specifications designers need
• Develop resource libraries (installation guides, CAD drawings, sustainability certifications)
• Implement dealer portal with secure access to pricing, ordering, and marketing materials
• Build separate designer portal with specification resources and sample programs
• Optimize page speed and mobile experience (many designers research on tablets)
• Create location pages for regional showroom or distribution center locations

Results you'll see: Page one rankings for product and industry terms within 6-9 months, increased organic traffic from qualified prospects, reduced burden on sales team answering basic questions, easier dealer recruitment as prospects research your brand.

LinkedIn & Social Media for B2B

Social media for manufacturers isn't about pretty pictures – it's about thought leadership, dealer success stories, and staying visible to your target audience.

What we do:

• Develop LinkedIn company page strategy targeting retail owners and designers
• Create weekly content showcasing dealer success, product innovations, and industry insights
• Launch LinkedIn ad campaigns to target window treatment retailers in specific markets
• Share behind-the-scenes manufacturing content that builds brand authenticity
• Spotlight dealer installations and success stories
• Engage with industry groups and conversations where your prospects participate
• Create Instagram presence showcasing product applications in high-end residential projects
• Develop video content series (product education, installation tips, dealer testimonials)

Results you'll see: Growing following of actual prospects (retailers and designers), regular engagement from target audience, 5-10 qualified inbound inquiries monthly from social platforms, content library that sales team shares in dealer conversations.

The Challenges Facing Manufacturers and Wholesalers Today

Running a window treatment manufacturing or wholesale business means navigating complex B2B relationships in an increasingly competitive market. Here's what you're up against:

Recruiting and retaining quality dealers is harder than ever. You're competing against established brands with decades of dealer relationships, bigger co-op budgets, and national recognition. Independent retailers have more supplier options than ever before. Designers are discovering new brands through Instagram and industry publications. Your sales team spends months cultivating relationships, only to lose dealers to competitors offering better marketing support or more attractive terms.

Your dealers aren't selling your products effectively. You've invested in beautiful catalogs, sample programs, and training materials – but dealers aren't using them. They're not promoting your brand on their websites. They're not mentioning your products in consultations. When homeowners walk into their showroom, your samples sit in the back while competitors' products get featured. Your products are being treated as commodity options rather than premium solutions worth promoting.

Brand awareness lags behind the big players. Hunter Douglas, Graber, and other major brands have mind share with both dealers and designers. When retailers search for new suppliers or designers specify products, those established names come up first. You're offering comparable or superior products, but without brand recognition, you're constantly fighting an uphill battle just to get consideration.

Digital presence is weak or nonexistent. Your website looks like it was built in 2015. You're barely visible in search results for industry terms. Dealers can't find product information easily. Designers looking for specification materials give up and choose brands with better online resources. Your competitors are showing up on Instagram, LinkedIn, and industry publications while you're invisible to new prospects.

Sound familiar? Most manufacturers and wholesalers we work with are frustrated because they've invested heavily in product development, quality, and customer service – but their marketing doesn't communicate that value effectively to the trade.

SOLUTION OVERVIEW

B2B Marketing That Actually Builds Your Dealer Network

Shade Strategy specializes in B2B marketing for window treatment manufacturers and wholesalers. We don't do consumer marketing. We don't work with retailers trying to reach homeowners. We focus exclusively on helping manufacturers like you recruit dealers, support retail partners, and build recognition with the trade.

This specialization matters. We understand dealer territory dynamics, co-op program structures, trade show ROI measurement, and the long sales cycles involved in B2B relationships. We know that recruiting a quality dealer takes 6-12 months of consistent touchpoints. We've tracked which marketing materials actually help dealers close more sales. We understand how interior designers discover and specify products.

Our approach delivers three core outcomes:

1. Expand your dealer network strategically. Targeted outreach to high-quality independent retailers and designers in priority markets, backed by content and positioning that differentiates your brand from competitors.

2. Increase dealer engagement and pull-through sales. Marketing support that makes your dealers more successful selling your products – from co-branded materials to training resources to lead generation programs that drive showroom traffic.

3. Build brand recognition and preference in the trade. Strategic positioning through industry publications, trade shows, social media, and search visibility that makes your brand the obvious choice when retailers evaluate suppliers.

You don't need more website visitors. You need more qualified dealer inquiries, stronger retail partnerships, and increased pull-through sales from dealers who actively promote your brand. That's what we deliver.

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