Last updated: November 3, 2026
Effective Date: November 3, 2026
Shade Strategy (“Company,” “we,” “us,” or “our”) operates under WINC Solutions LLC and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or engage with our services.
We may collect the following types of personal information:
We use the information we collect to:
Our client portal at https://ads.shadestrategy.com lets businesses that work with us connect their Google Ads account so that Shade Strategy can manage their advertising. This section explains what we access from Google, how we use it, and how you can remove our access.
When you choose "Connect Google Ads" and sign in with Google, we request one permission: access to manage your Google Ads accounts (the Google Ads API scope, https://www.googleapis.com/auth/adwords). We do not request access to your Gmail, Google Drive, contacts, calendar or any other Google service.
We use this access only to list the Google Ads accounts you can access, so you can choose the one for your business; link Shade Strategy as the manager of the account you choose; create and manage the campaigns, ads, keywords, locations and budgets that you approve in the portal; and show you your campaign performance (such as clicks, calls, inquiries and spend) in the portal.
We do not use Google user data for any other purpose. We do not sell it, use it for advertising to you, or use it to build or train artificial-intelligence or machine-learning models.
Google's access credentials are passed directly to Markifact, the service provider that makes Google Ads requests on our behalf, and are never stored in Shade Strategy's own database. In our database we keep a reference to the connection, the ID and name of the Google Ads account you chose, whether the connection is active, and the latest performance reports we pull from that account (such as clicks, calls, inquiries and spend) so the portal can show them to you. This data is stored with our hosting providers (Supabase and Netlify), encrypted in transit and at rest, and is available only to the Shade Strategy team working on your account. We share Google user data only with these service providers, and only to provide the service you asked for, or when required by law.
Shade Strategy's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy (https://developers.google.com/terms/api-services-user-data-policy), including the Limited Use requirements.
You can disconnect at any time by removing Shade Strategy's access in your Google Account at https://myaccount.google.com/permissions, or by removing Shade Strategy as a manager in Google Ads (Admin, then Access and security, then Managers).
You can also ask us to delete your Google-related data by emailing cody@shadestrategy.com. We delete the stored connection reference, account details and saved reports within 30 days of your request or of the end of our engagement, unless we must keep them by law. Your Google Ads account, its campaigns and its billing always remain yours.
If we change how we use Google user data, we will update this policy and email our clients before the change takes effect.
If your business works with us, you and your team use our client portal at https://ads.shadestrategy.com. To run it we collect:
Account details: your name, email address and sign-in records.
Business details you give us in your business brief: your company name, contact details, products, service area, offers and similar answers, plus the logo and photos you upload.
Payment details: payments are handled by Stripe. Card details go directly to Stripe and never reach our servers; we keep only your plan's status and Stripe's customer and subscription references.
We use this information to set up and run your landing pages and Google Ads campaigns, to send you emails about your account, and to support you. To draft your brief and your landing page wording, we send your business details (and, if you ask, the public text of your website) to our AI provider, Anthropic. We do not send them Google user data or homeowner inquiries.
The landing pages we build for our clients include a contact form. When a homeowner sends an inquiry, we collect what they enter (such as name, phone number, email address, address or ZIP code and message) and pass it to the business they contacted, by email and in that business's portal inbox. The business uses it to reply to the inquiry.
To keep forms free of spam we use Cloudflare Turnstile. To measure which ads lead to inquiries, the pages use Google Analytics and Google Ads conversion tracking, which can send Google a hashed (scrambled) copy of the email address or phone number entered. We keep inquiries while the business works with us and delete them 12 months after the engagement ends, or sooner on request.
By providing your phone number and opting in through our website, you consent to receive SMS messages from Shade Strategy.
These messages may include:
Message frequency may vary. Message and data rates may apply.
You can opt out at any time by replying:
IMPORTANT:
Shade Strategy does not share, sell, rent, or disclose SMS consent or phone numbers to third parties or affiliates for marketing purposes. Your information is used solely for communication between you and Shade Strategy.
We implement appropriate security measures to protect your personal information from unauthorized access, disclosure, or misuse.
We do not sell or rent your personal information.
We may share information only with trusted service providers who assist in operating our business, provided they agree to keep your information confidential.
To run the client portal and landing pages we use: Supabase and Netlify (hosting and database), Postmark (email), Stripe (payments), Markifact (Google Ads requests), Anthropic (AI drafting), Cloudflare Turnstile (spam protection), OpenSEO (importing your public Google reviews), and Google (Ads, Analytics and Maps). Each receives only what it needs to provide its service to us.
You have the right to:
We may use cookies and tracking technologies to improve user experience and analyze website performance.
Our website may contain links to third-party websites. We are not responsible for their privacy practices.
We may update this Privacy Policy at any time. Updates will be posted on this page with a revised effective date.
If you have any questions about this Privacy Policy, you may contact us at:
WINC Solutions LLC DBA Shade Strategy
cody@shadestrategy.com
615-795-7515
https://shadestrategy.com/
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