Oct 15, 2025
AI is changing how customers find window treatment companies. Local SEO isn't optional anymore—it's how you stay visible and win more leads.
Let's be real—when someone needs new blinds or shades, they're not scrolling through pages of Google results. They're picking from the first few businesses that show up, probably on their phone, probably while they're standing in their living room squinting at the sunlight pouring through their bare windows.
If your window treatment business isn't showing up in those top local results, you're basically invisible. And here's the thing: with AI changing how people search, local SEO isn't just important anymore. It's make-or-break.
You've probably noticed that Google looks different these days. AI-generated summaries are popping up at the top of searches. People are asking ChatGPT and other AI tools for recommendations. Some folks are even using voice assistants to find local businesses.
Here's what most business owners get wrong: they think AI search means SEO doesn't matter anymore. Actually, it's the opposite.
AI tools pull their information from somewhere, and that somewhere is usually the businesses with the strongest local SEO. When someone asks AI "who installs plantation shutters near me," the AI looks at the same signals Google does—your reviews, your local presence, your website content. If you're not optimized, the AI just recommends your competitor instead.
Window treatments are inherently local. Nobody's shipping motorized blinds from three states away. You need someone who can come measure, install, and actually show up if something goes wrong.
This works in your favor. You're not competing with Amazon or some massive national chain (well, not entirely). You're competing with the other window treatment companies in your area. And most of them are probably doing local SEO wrong or not doing it at all.
Google Business Profile: This is your storefront in the digital world. If it's not claimed, updated, and optimized, you're throwing away leads. Post photos of recent projects. Respond to every review. Add your service areas. Make sure your hours are correct. It sounds simple, but you'd be shocked how many businesses have outdated information or, worse, no profile at all.
Reviews: This is where most window treatment companies drop the ball. You do great work, the customer loves their new shades, and then... nothing. You need a system to ask for reviews while the customer is still excited. Text them a link a few days after installation. Make it stupid easy. Five reviews is okay. Fifty reviews with recent dates? That's dominance.
Your Website Needs to Speak Local: Don't just say "we serve the region." Name the actual cities and neighborhoods. Create pages for each service area if you can. Write about local projects. Mention local landmarks. Google needs to know exactly where you operate, and your potential customers want to see that you actually work in their area.
Here's a secret: the best local SEO content answers real questions your customers are asking.
"How much do plantation shutters cost in [your city]?" "Best blackout shades for Florida heat." "Window treatment ideas for Nashville homes." These aren't keyword-stuffed nonsense. They're genuine questions people type into Google.
Write blog posts that answer these questions honestly. Include local details. Talk about the specific challenges in your area (humidity, sun exposure, historic home regulations, whatever applies). This does two things: it helps you rank for local searches, and it actually helps your potential customers, which means they're more likely to call you.
You don't need to be a tech genius, but a few things matter:
Your website should load fast on mobile. Most people are searching on their phones. If your site takes forever to load, they're hitting the back button before they ever see your work.
Make sure your name, address, and phone number are consistent everywhere online. Same format on your website, Google profile, Facebook, everywhere. Inconsistent info confuses Google and costs you rankings.
Get listed in local directories. Yelp, Angi, Houzz—wherever your customers might look. More listings = more chances to be found.
Don't overthink this. Here's where to start:
Claim and optimize your Google Business Profile today. Add 10 recent photos of your work. If you don't have reviews, text your last five happy customers and ask for one.
Check your website. Can someone tell what cities you serve within 10 seconds? If not, fix that.
Write one blog post about a local project or a common question in your area. Just one. See how it goes.
Local SEO isn't some mysterious dark art. It's about showing up where your customers are looking and proving you're the obvious choice. With AI changing the game, the businesses that get this right are going to dominate their markets. The ones that don't? They'll wonder why their phone stopped ringing.
Curious about how your window treatment business currently ranks in local search? We're offering free SEO and rank reports to see exactly where you show up (or don't) when customers search for window treatments in your area.
No pressure, no sales pitch—just a clear picture of where you are and what opportunities you're missing.
Get your free SEO report from Shade Strategy here
Your call.
.png)
.png)